Website Optimization Services

Website Optimization refers to the improving the web pages and websites by including the important keywords and keyphrases that we found during the keyword research process.

The list of keywords is thoroughly review by our clients and then depending upon the number of keywords and the type of keywords that you choose, we start our onpage and offpage optimization strategy.

Website Optimization & Information Architecture

Professional Website Optimization solely depends upon how many phrases you want to rank for. It also depends upon the kind of market you are in. Safely, we ought to optimize content that acts as the search engine spider (robots) food. The more food we give to it, the happier the spider is with us. At the same time, our primary focus is on users and not on search engines. We do so because architecture that the visitors cannot discern or optimized copy that is incomprehensible, if of no use.

In lieu with the above description, we optimize content for all the sections of the websites that we want to rank. These are known as the money segments of our website. Typically, there are 3 main sections.

  • 1. Optimizing Home page and associated pages: They are optimized with branding and top keywords in mind. They cater to usually 2-3 keywords that are the traffic pullers and we also aim to build a strong brand by leveraging the client’s company name. Usually, this page/set of pages is the most important and the most authoritative page of the website. We ensure that we link properly using correct anchor text to the sections of the website.
  • 2. Optimizing Products/Services/Business Units - These sections are where the money is in. They usually have different keywords that describe the products and services that your business has to offer. We can decide to go deep with long tail of searched phrases and addition of geo-targeting and may be quality modifiers. It is essential to understand that the overall theme of the website should resonate throughout its structure. Linking deep inside the sections is one of the best things that we can do and every deep page should link back to the page up in the hierarchy. Cross linking different parts of the website (products/services) loosens up the theme of the website.
  • 3. Optimizing Information Webpages - These are the articles/how-to pages, blog posts or images/diagrams that give advice/suggestions to the visitors. Every business offers a product/service that offers something unique to the people or alleviates some trouble that they are in. Can we give some scaled down models free or some related information free? Can we make the use of our products easy or can we bring out a white paper on the best solutions devised or best practices adopted by a business?
  • Website Optimization Strategies

  • 1. Clear and succinct meta tags which focus on the product/business unit strength: These also include the top keywords and the keyword modifiers that make the snippets below the clickable link to the website on the SERPS more attractive.
  • 2. Use of blockquotes and bookmarking internally on the same page or linking to deep content pages within that section.
  • 3. Use of keyword rich and logical looking footer links - All sections can have their different footer links although common practice is to have a global footer navigation that links to the important sub-sections of your website using targeted terms.
  • 4. Use of keyword rich internal navigation - The local navigation is what the users follow. It is essential that the users see your content and see the most of it. It is also essential that they understand the service offering and have a way of clarifying their doubts about the service.

    Internal linking thus is important from both a usability perspective as well as from an SEO angle. We adopt the best practices that provide answers to all the questions a user might have about a product/service. Some of them include linking internally to deep content, manual preparation, linking to FAQ's and the ability to get in touch with you etc.
  • 5. Optimized body copy that is written for humans and works well on algorithms such as LSI (Latent Semantic Indexing). Writing same keyword 50 times over in the body copy doesn't helps. A proper keyword density is an idea of past now. What works is a relevant copy that is geared towards using related terms/phrases. And if you are able to find what search engines think is relevant, chances of ranking well in search engines increase.
  • 6. Proper use of html tags in images, javascript, text formatting etc.

Contact us for optimizing your website today.